Artificial intelligence is rapidly growing to fit perfectly in the creative industry and these innovations have brought a new perspective to the designer’s process and the way audience interact with designs.Although brand image is a perception of...

Do you know that your brand image is about 72% critical to your brand’s future growth? Brand image is the perception or view of your brand in the minds of your consumers. Your brand has a personality of its own and like human beings, having a good...

If you’ve ever struggled to find the time between managing your business and getting that same business in the eyes and minds of new and potential customers, you’ve probably had friends, colleagues or other business owners like yourself, say to you...

Ever wondered why we associate certain items with brands? Brand category, that's why.When you study leading brands closely, you would discover the reason they dominate the market so well is, they have successfully established their brand...